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Facebook marketing may not save your business, but it can certainly be a fast, effective, and rather cheap way to reach new customers and turn those customers into lifelong die-hard fans.
But most small businesses royally screw up their Facebook marketing.
That's because all the Facebook gurus talk about "engagement" and "being authentic."
Unfortunately "engagement" doesn't always lead to sales. And "being authentic" is about as vague as a presidential debate.
Making Facebook marketing work for your business requires a simple, but clear, series of steps.