The Creativity Imperative:
The Secret of Success for
Organizations in the 21st Century
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AmazonUS or AmazonUK
Creativity, innovation, imagination, originality, invention, discovery, ‘stepping outside the box’ … we’ve seen it labelled in a variety of ways. In the business realm, these terms ring alarm bells for some people who prefer to focus almost exclusively on more concrete outcomes like productivity, profit and employee satisfaction (as if the two are somehow mutually exclusive). Before 1938 there were no superheroes. By 1940 there were dozens, and by the end of the Second World War, hundreds. Now, they are everywhere. They are a cultural phenomenon and marketing bonanza so widespread that it is difficult to imagine a world without them. Yet there was one. Just like then, creativity is an imperative in this time of economic uncertainty, war-ravaged competition and technology-driven need to make a profit...
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